As a journalism student, I’m not going to lie-we have to read a lot of boring articles and stories. Occasionally, we are rewarded with a gem. It’s like being on the Discovery channel and Bear Grylls may or may not do something that violates society’s acceptable standards of what to eat or drink or how to survive. It’s an adventure and until you find yourself submerged in it-you never know what will happen next. Networking is similar to that concept-unknown. Possibility and opportunity go hand in hand if you are willing to step out of your “tent” and explore. Recently, an instructor at my university offered this article about LinkedIn, and I feel that it is a great one to share.
Starting to use LinkedIn as a professional tool can in the beginning be a bit overwhelming. I opened a LinkedIn account about a year ago at my husband’s request. I entered minimal personal information and then never checked it again until recently. I have found that LinkedIn is not the easiest site to navigate without a little insider information to help you navigate more efficiently. I actually learned that there are widgets to help you do a variety of things that enhance your profile. I definitely appreciate the opportunities to create a business page for my company (once I’m finished with school) and hope that when reading this blog, more of you will explore LinkedIn and expand your social network too!
The site offers the option to post events (FREE ADVERTISING!!!), join groups about topics you are interested in, look for a new job, and network. LinkedIn can provide opportunities and contacts that can enhance your professional standing and notoriety. Basically, in our www life, we have to start putting in the time and effort to reach a broader audience. The way that professionals handle themselves in marketing strategy is completely different from the Mad Men days. We have to be willing to participate in an adventure that will help us learn how to survive in a digital climate. LinkedIn provides a gathering place for you to post a link to your blog, or twitter, or company website. It gives you the opportunity to enhance your social networking experience, while utilizing free (or pretty inexpensive) tools to reach a broader spectrum of the market and resources.
Event Planning and Management can be extraordinary or it can lack the imagination and creativity that can only be showcased with not only raw talent, but also exposure to the world. The more you see, the more you personally experience, the better event designer you can be. Reach out-expand your network, experience and observe new options, take your professionalism to a new height, put in the time and effort required to expand your personal and professional brand, and then enjoy the opportunities that surround you like rays of warm sunshine.
As always, I welcome comments or questions. If you have articles or sites to share, please feel free to do so!