As a journalism student, I’m not going to lie-we have to read a lot of boring articles and stories. Occasionally, we are rewarded with a gem. It’s like being on the Discovery channel and Bear Grylls may or may not do something that violates society’s acceptable standards of what to eat or drink or how to survive. It’s an adventure and until you find yourself submerged in it-you never know what will happen next. Networking is similar to that concept-unknown. Possibility and opportunity go hand in hand if you are willing to step out of your “tent” and explore. Recently, an instructor at my university offered this article about LinkedIn, and I feel that it is a great one to share.
Starting to use LinkedIn as a professional tool can in the beginning be a bit overwhelming. I opened a LinkedIn account about a year ago at my husband’s request. I entered minimal personal information and then never checked it again until recently. I have found that LinkedIn is not the easiest site to navigate without a little insider information to help you navigate more efficiently. I actually learned that there are widgets to help you do a variety of things that enhance your profile. I definitely appreciate the opportunities to create a business page for my company (once I’m finished with school) and hope that when reading this blog, more of you will explore LinkedIn and expand your social network too!
The site offers the option to post events (FREE ADVERTISING!!!), join groups about topics you are interested in, look for a new job, and network. LinkedIn can provide opportunities and contacts that can enhance your professional standing and notoriety. Basically, in our www life, we have to start putting in the time and effort to reach a broader audience. The way that professionals handle themselves in marketing strategy is completely different from the Mad Men days. We have to be willing to participate in an adventure that will help us learn how to survive in a digital climate. LinkedIn provides a gathering place for you to post a link to your blog, or twitter, or company website. It gives you the opportunity to enhance your social networking experience, while utilizing free (or pretty inexpensive) tools to reach a broader spectrum of the market and resources.
Event Planning and Management can be extraordinary or it can lack the imagination and creativity that can only be showcased with not only raw talent, but also exposure to the world. The more you see, the more you personally experience, the better event designer you can be. Reach out-expand your network, experience and observe new options, take your professionalism to a new height, put in the time and effort required to expand your personal and professional brand, and then enjoy the opportunities that surround you like rays of warm sunshine.
As always, I welcome comments or questions. If you have articles or sites to share, please feel free to do so!
artist is: EVERYDAYLIFEMODERN
This morning while on the internet I came across a great story showcasing functionality in design. Snarkitecture has taken utility to a new level of cool. Daniel Arsham’s apartment is a small loft space made of gray and white ping pong balls. The space is accessible by ladder, above the employee restroom. It is an oasis of modern design located in Brooklyn, where adding any extra space is like winning the lottery.
We can learn a lot from this design. In event planning the ultimate goal is to have a successful event that meets the clients needs/wants/exceeds their expectations. Design can come in all forms, it can be something as simple as a sculpture made with ping pong balls, a Statue of Liberty made of jelly beans, good spatial layout, or even a cake to die for! Event planning isn’t just party planning-it is enhancing a space to create a lasting impression, to give hospitality and welcome to all guests.
As professionals it is important to keep a cache of ideas at our disposal, not necessarily to recreate but rather to garner a smidgen of inspiration from. Utilize the technology available-ideas are limitless with the internet. Search engines are your best friend when stuck on how or what plan of action to take. If a company like Snarkitecture can use the internet to showcase a designer room, thus bringing hits to their site and expanding their brand name, I think as event planners we can take a hint from the hip computer nerds, and learn to expand our visibility by using social media and a network of billions of people and ideas.
The possibilities are limitless when using search engines, joining specialized sites( like The Event Planners Association), using social networking sites like Facebook and LinkedIn, technology can work miracles as you build your company and personally brand yourself.
I welcome feedback from my readers and hope to hear from you! Do you have a site that you find helpful? Which search engines are your favorites? Do you have a blog or website that you follow and would like to recommend to others? Let’s build our online community!
Hello to those of you who are just joining my blog. I use this blog for school related assignments and any extra curricular writing that I may need to do. I live in Oregon and attend the University of Oregon as a journalism major with an emphasis on public relations. I am finally a senior and will graduate with a BS this summer (after I take the dreaded math classes I have been putting off FOREVER!!) I am still unsure about what kind of position I hope to attain after graduation, but I’m confident that I will find something I enjoy. I hope to work as an events coordinator and volunteer with a major non-profit agency. I am a life long Oregon resident (webbed feet and all), a mother of three, a wife, a pet-parent, an avid movie watcher, and I adore spending time with my family. If you want to know more about me-just ask! Oh, and I should tell you that I love it when my readers leave comments on my blog! So comment away 🙂
On that note–
May you have a great day, wherever you are, whatever you are doing!